Structure

Our client in the business services arena was faced with a typical problem, a siloed organization. Rather than hand-offs, a seamless customer experience was needed. But to design an organization capable of being responsive to its multiple stakeholders, we first needed to hear from them. ​
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Design thinking seeks to solve problems by walking in the shoes of the customer. In our case we used an adapted design process to better understand the interactions, experiences and distinct needs of the client’s stakeholders. ​
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Quickly surfacing stakeholder needs in addition to those of the organization allowed us to design a fit-for-purpose organizational structure that would create desired outcomes for all.